Enter 212°...The Extra Degree

The 212° concept is one of the most powerful communication concepts that I've ever experienced. Here's the idea...

• At 211 degrees...water is hot.
• At 212 degrees...it boils.
• And with boiling water, comes steam.
• And steam can power a locomotive.
• And, it's that one extra degree that...
• Makes all the difference.

And, of course, so many times, in business and in life, it's that one extra degree of effort that separates the good from the great.

What I love about the 212° idea is that you can use it to fit your own needs. It may be 212° service that you'd like to reinforce, or 212° attitude, leadership, or quality. Or maybe, you'll choose to build your entire company culture around the 212° concept...to differentiate yourself from your competition.

However, what makes the 212° concept #1 in my mind is this: It's very simple, but more importantly, it's MEMORABLE! If you're trying to create a 212° culture your people will get it! And, not only will they get it, they'll remember it! When you say 212° service, they'll know exactly what you're talking about; when you say 212° attitude, teamwork, leadership...they'll understand.

Taken from "Simple Truths"


Cindy Ashworth is a single, work at home mom. Providing a REAL work at home business with one on one coaching and mentoring. The way it should be! Also the owner of www.asinglewahm.blogspot.com and www.mykidsmywhy.com.

Articles written in this blog by Cindy Ashworth are the sole property of Cindy Ashworth and permission is needed for duplication.